For young and bold
DORITOS has returned to screens with a new advert, encouraging consumers to be ‘bold’.
First airing on ITV, the ad shows a young man eating...
Quick is crucial
YOUNG lads are no longer the main target market for Rustlers micro-snacks, which has grown its consumer base to attract almost as many young...
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
Summer Nights set to add capital events
MAGNERS Irish Cider is to repeat its Summer Nights festival at the Kelvingrove Band Stand in Glasgow this summer and will be adding shows...
Happy message on a bottle
AUSTRALIAN wine brand Lindeman’s is introducing new packaging from the end of May.
And the new label will carry the Latin phrase ‘Felicitas in Vitae’...
Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Summer refresh
FOLLOWING what its brand owner says was a hugely successful launch in the US, and the biggest launch in the American wine market in...
Chefs cook up new lines for the freezer
BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range.
Developed by its in-house chefs, the new cod fillets...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Indulgent relaunch
DAIRY Crest has relaunched its Frijj Supreme range of flavoured milks.
Head of marketing, dairy drinks at Dairy Crest, Laura Sheard said: “We have...
Potato range adds spice
FROZEN potato producer McCain has expanded its portfolio with six new products.
Spicy Peri Peri Fries and Steakhouse Ridge Cut Fries are each available with...
More on the menu for gourmet cats
NESTLE Purina has added two new multipacks to its Gourmet Mon Petit range.
Available now, the fish multipack contains cod, sardine and salmon pouches, and...
