Text to win prize toys


THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of sweet biscuits at United Biscuits Sarah Heynen said: “We experienced a fantastic response to the McVitie’s Sweeet campaign last year and received a lot of feedback from consumers about how much they loved our animal characters.
“With a one in 10 chance of taking a sweet friend home, we are confident the promotion will build further excitement about the McVitie’s brand, providing a fun initiative for retailers to take to their customers.”
The competition features on over 35m packs across 36 different biscuit and cake lines.
Each pack contains a code, which when texted tells instantly if the purchaser is one of 3.5m potential winners.