PAMPERS has been encouraging parents to share their wisdom in a social media competition. Run with sleep consultant Jo Tantum the Pearls of Wisdom competition offered packs of Pampers Baby-Dry in exchange for baby sleep tips.
Head of emerging channels for P&G John Drake said: “Pampers Baby-Dry is a key part of our convenience core range.
“We are happy to have launched the #babysleep competition to promote this industry leading product to support parents and hopefully help them to achieve a restful night’s sleep.”