Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Power category offering more
Manufacturers see biscuits as major snack food – already an impulse outlet success but with substantial scope for further growth, especially for on-the go.
AS...
Hot snacks target impulse growth
FOR Kepak Convenience Foods, the firm behind the Rustlers brand of ready-to-microwave hot snacks, chilled convenience snacks is a product category whose time has...
Brands battle a cereal slowdown
Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the...
Top of the morning
MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops.
The new biscuits are made with wholegrain cereals, finished with a chocolate or...
Weetabix puts a buddy in every box
A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...
Hot to pot
WITH cold winters and healthy-eating trends driving people to seek out hot, nutritious foods that keep them fuller for longer, perhaps it shouldn’t be...
Oats range offers freedom
CEREALS firm Mornflake has unveiled a new gluten-free oats range.
Licensed by Coeliac UK and produced through a dedicated, 100% British, wheat-free supply chain, the...
Early to rise
A round of hot, buttered toast, perhaps with a dollop of thick-shredded marmalade, may be many people’s favourite way to start the morning. But...
Breakfast pots target ‘nomad’ shoppers
THE last few years have seen the rise of on-the-go breakfast products as time-pressed consumers appear to have been seeking early-morning foods to eat ...
Quest for the perfect yolk
NOBLE Foods, owner of the The Happy Egg Co, hopes to have cracked the secret to the perfect yolk after shelling out for a...
Tetley tea goes medieval
TETLEY has launched a £13m marketing programme designed to boost sales throughout the coming year for a hot beverage range it says plays a ...
Don’t skip the sweet stuff
WHEN deciding breakfast lines and ranges, products like cereal, bread and tea are obvious considerations. But one element, crucial in many households across the...
Juiced up
THERE is a growing demand for healthy breakfast drinks, according to Refresco Gerber, the company behind fruit juice brand Del Monte in the UK.
The...
How low can it go?
A few years ago newspapers carried the story that discounted beer prices in the main supermarkets meant that the drink was in some cases...
MWD looks to an added value future
2014 was a big year for Müller Wiseman Dairies, its main milk brand Black and White was 25 years old.
And new commercial director Dan...
