SGF and PayPoint launch forum
Convenience industry trade group the Scottish Grocers’ Federation and payments service company PayPoint have announced that they are to set up a regular schedule...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Trebor unveils fresh new pack design
Trebor has unleashed a rejuvenated pack design.
The brand’s red star mark has become the heart of the new identity using tonal colours on each...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
Be in with the sitting-in crowd
Consumers have invested in, and have come to expect, high-quality home entertainment services
Many of the major charities have latched on to the big night...
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Sharing super
THE big night in means family and friends can afford to enjoy a good night more frequently and it’s as fashionable as ever, reckons...
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Sizing things up
BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy,...
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
The sweetest night’s share
Confectionery giants suggest ways to grab more night-in sales
CONFECTIONERY is one of the product categories that has embraced the big-night-in trend most and it,...
