Belgian star’s skills target Lotus eaters

BELGIAN football star Eden Hazard is the new face of Lotus Biscoff biscuits.

A global online campaign features a film of Hazard showing off his soccer skills, and stickers on 90m packs across the world will give fans the chance to meet the player.

Frances Booth, category manager at Lotus Bakeries, said: “With a social media campaign as well as a dedicated website, customers will be actively searching out packs featuring the Belgian footballing genius.”

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