The biscuit sticks have been put into a 39g impulse purchase pack with a price of 55p.
Helen Potter, Mikado brand manager, said: “Mikado is a versatile snack and its compact and portable packaging makes it perfect for pockets and handbags.
“Promotionally price-marked packs historically have helped retailers increase sales.”
The new packs have been designed with merchandising in mind, she said.
They can be positioned horizontally or vertically depending on the retailer’s shelves. The packs also feature a flip top opening and carry nutritional information.
Mikado is being supported by TV advertising throughout April.