Worldwide options for craft beer
Countries from across the world can have a good reputation for their beers and KBE Drinks reckons this popularity of provenance will be key in the beer category.
Captain Morgan has set sail on a rum refresh
Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Magnum toasts deal with Co-op
Scotch whisky cream liqueur brand Magnum has secured a new deal with Co-op to supply the drink over 30 stores across the country.
Pet lovers ham it up
DOG owners are big old softies according to Richard Shonn, managing director at discount pet supplier 151 Products. He reports a healthy market for...
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Interesting aim – new tea range, Tetley Estate Collection
TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...
Wall’s offers a healthy way
Wall's Pastry aims to offer consumers a healthier way to snack with its new range of Flatbreads, which average around 300 calories each.
Plastic reused – Ecover plan world’s first
GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.
The new material is...
Ecotone and Dole push healthier breakfast options
Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Cadbury highlights Easter eggs range
Mondelez International has highlighted its range of Cadbury Easter eggs, which it says will drive sales for convenience retailers, while Divine has also introduced three new products for the occasion.
Bread of life – Bakery goods key to lunchtime
SOME 61% of children take a lunchbox to school, and the average person consumes 133 sandwiches each year, so bakery products are clearly an...
Brockmans Gin has a daring new flavour
Premium gin brand Brockmans Gin is out to take advantage of the emerging popularity for tequila with the launch of its new Brockmans Agave Cut Gin.
Top of the tropical pops
Ribena has scored a tropical hit with two new flavours, says producer GSK Consumer Healthcare.
The 500ml Ribena Mango & Lime and Ribena Pineapple and...
SBF rolls out new Ribena promotion
SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.
