Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Ferrero goes large and adds Joy
BOXED chocolate sales for the three main spring occasions are worth £139m, says Ferrero and it reckons its own £22m sales that it achieved...
Marking top sellers
MICROWAVEABLE snack brand Rustlers has put its top-selling lines into price-marked packs in a bid to provide further sales opportunities.
Jägermeister packs a punch
Jägermeister's outer packaging will be changed from orange to green as part of a major update for the brand.
Tennent’s football giveaway
TENNENT'S Lager is offering consumers the chance to score some football goodies as Scotland warms up for Euro 2020, which kicks off next month.
Running...
Chocolate is hot after dark, it’s a popular late night munchie
WE are a nation of midnight feasters, spending £5.6bn on snacks to eat in the evenings according to Kantar. Chocolate is the most popular...
Adding some sparkle
Ribena is getting the sparkle treatment with the latest roll out from Suntory Beverage & Foods (formerly Lucozade Ribena Suntory)
Cooking for the weekend
Breakfast could be hot stuff for c-stores, both for take-home purchasers and those eating on the go.
Quoting figures from Nielsen, Kerry Foods says Britons spend...
Cashing in on Dad’s big day
DRINKS distributor Maxxium UK reckons this month’s Father’s Day provides an excellent sales opportunity for convenience retailers and the firm is urging store owners...
Asian heat on shelves
COCONUT vinegar-based hot sauce brand Buko has landed on UK shores.
Panther wins with Dragons
GLASGOW entrepreneur Paul Crawford gave his brand a serious exposure boost last month, when he appeared on BBC’s Dragon’s Den.
Peanut butter media blitz
Peanut Butter brand Skippy is going on a marketing blitz, representing a £1.5m investment in the brand.
Whisky brand backs British & Irish Lions
Campaign sees Whyte & Mackay team up with rugby tour
BLENDED whisky brand Whyte and Mackay is appealing to rugby fans with its latest on...
How to keep everyone sweet
WITH 44% of consumers planning to have more nights in (according to HIM! research), confectionery presents a solid sales opportunity. That’s the word from...
Bazooka Candy rolls into the mallows category
Children's confectionery firm Bazooka Candy Brands has entered into the marshmallow category for the first time with new Juicy Drop Mallows.
Extra appeal in less sugar
In response to consumer demand, Grace Foods has reduced the sugar content in its Nurishment Extra flavoured milks by 50%.
Head of marketing Nyree Chambers...
