PINK passionfruit flavoured fried egg is just one of the combinations in the latest Haribo limited-edition packs.
Starmix and Tangfastics have both been given Frenzy editions that will be available until December in 160g, 200g, 215g and 220g bags.
Brand manager Lindsey Bevan said: “From a pink passionfruit flavoured fried egg through to a watermelon cola bottle there is a new and exciting experience for lovers of Starmix and Tangfastics in every Frenzy Editions bag.”
The launch is being supported by a multi-channel campaign including a five second tag on to the Starmix TV ad plus video on demand, PR, and social media activity.
