The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Striking the right balance
Now that lockdown restrictions have eased, retailers should adapt their cake range to reflect changes in consumer behaviour.
Italy by way of Bellshill
A Lanarkshire-based bakery business is bringing Italian flavour to Scotland’s convenience channel.
Nairn’s scores six at awards
Nairn's scored a double hat-trick at the Great Taste Awards 2021.
Boozy treats for Christmas
German biscuit brand Bahlsen has added some booze to its range with the launch of festive SKUs in time for Christmas.
Having cake and eating it
The English Cheesecake Company has agreed exclusive listings with Waitrose.
Stellar growth for St Pierre
St Pierre Groupe has increased its distribution in Sainsbury’s stores following a successful summer.
Demand for small treats
Lessons from previous recessions should inform retailers’ approach to bakery brands, according to Baked by Rich’s
Baking up a storm with FTG
Country choice has launched a new range of traditional Scottish bakery fare ranging from hot breakfasts to sweet desserts.
Making the most of the bread aisle
The colder months have arrived, meaning many consumers will be on the hunt for heartier fare.
Spreading out to UK
Upfield has rolled out a plant-based alternative under its Flora brand.
Feeding the children
Quaker Oats has pledged to fill children’s porridge bowls this winter through a new media campaign.
Sharing a cuppa
Consumers can help to show loved ones they care through Tetley’s new on-pack promotion.
Bisto is back on TV
Bisto is back on the small screen for the first time in six years, thanks to a new marketing investment in the brand.
Premier pushes custard
Premier Foods has revamped its ambient dessert offer with NPD for Bird’s custard and a relaunch for Ambrosia Deluxe.
An energetic gaming competition
Monster Energy is looking to tap into “energy drinkers’ thirst for gaming” with its new Apex Legends on-pack promotion.
