Take it to the limit
Limited editions, new flavours, pack sizes, promotions and PMPs are all part of the plan to generate excitement for the UK’s biggest chocolate brands...
Honeycomb exclusive new to c-stores
NESTLE Confectionery’s new limited-edition Toffee Crisp Honeycomb has launched exclusively in the wholesale and convenience channel.
Made available from 16 February for 12 weeks, the...
‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Crunch from the Kitchen
FUDGE Kitchen has launched Delectables, a new range of caramels and toffee.
The first three products revealed as part of the new range include Peanut...
Bangers and cash
NESTLE Confectionery’s 2015 promotional activity for its Rowntree’s Randoms brand has begun with a ‘bang’.
As part of a new campaign, lucky shoppers who find...
Nailed it
FERRERO has launched a new on-pack offer in partnership with Nails Inc beauty salons.
The activity, which aims to build the brand’s target audience of...
Raising the bar
LEES of Scotland says it has already seen increased growth and distribution of both its single and multipack bars following recent design changes to...
The dark side
MADAGASCAN bean-to-bar chocolate company Madecasse has extended its range with a new 100% Cocoa variant.
The new bar is a blend of pure ancient...
Promo to chew over
CONFECTIONERY wholesaler Hancocks has introduced a money-saving deal on its Kingsway brand of pick and mix sweets, running until 31 March.
Retailers who take...
Winning new ad
TWO men and their competitive dogs are the stars of a new TV ad for Mars Bar.
The new ‘winning’ campaign from Mars Chocolate UK...
Sweet addition
Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Sugar-free
HANCOCKS has introduced a jar of individually wrapped sugar free lollies under its Kingsway brand. The fruit lollies are packed approximately 170 to a...
Promotion designed to nail it
KINDER Bueno has launched a new promotion with Nails Inc, intended to attract female consumers aged between 25 and 34.
An on-pack offer gives shoppers...
It’s not all about chocolate
LOVE Hearts has been updated with modern messages such as ‘#selfie’ and ‘tweet me’ added to the heart-shaped sweets.
Swizzles, the manufacturer of the brand,...
Sharing on air for spring
FERRERO has launched seasonal ranges for its Ferrero and Kinder brands.
Kinder Surprise is encouraging children and their parents to create stories online.
Consumers will be...
Fresh perspective
Changes in the mints and gum market suggest people want new and fruity flavours
NEW flavours of gum are tempting people away from buying mints...
