Fair enough?
Study suggests shoppers may be ready to pay more for Fairtrade
New research suggests almost half the population is willing to pay more for chocolate...
Adventurous consumers trading up
Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...
Tradition always in demand
Lees of Scotland says its Mini Snowballs consistently prove effective for boosting seasonal sales.
Sales director Bert Croll said: “We always see a strong and...
Hammering out a festive message
Family toffee maker Walker’s Nonsuch says its Toffee Duo and Toffee Twin packs make unusual and affordable gifts.
A spokesperson said: “Both packs come with...
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Ferrero support across platforms
Saying it had a ‘fantastic Christmas’ last year Ferrero is supporting its products during this year’s festive season with £3.6m worth of advertising and...
Sales sugar and spice
The only subcategory within confectionery that is growing is sugar confectionery, now worth £242m having grown by 3% in the last year, says Chewits.
Looking...
The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
Bags of temptation
Chocolate firm Thorntons has teamed up with Finsbury Food Group to create sharing bags of Little Temptations.
The mini cornflake, chocolate and fudge clusters come...
Dark flavours
Sugar confectionery is more popular than ever at Halloween says Wrigley and it is aiming to send sales soaring with themed packs this year.
Skittles...
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Trebor unveils fresh new pack design
Trebor has unleashed a rejuvenated pack design.
The brand’s red star mark has become the heart of the new identity using tonal colours on each...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
