AS covered in more depth last month, the big players in confectionery have again launched limited-edition packs and products for Christmas.
Tangerine Confectionery has added a festive flavour to its popcorn brand Butterkist.
It says its Butterkist Gingerbread popcorn is the first gingerbread popcorn product in the grocery channel and that its sweet and spicy flavour will appeal to shoppers looking for novelty winter treats.
Mondelez International has launched festive editions of some of its best selling Cadbury Dairy Milk products.
Among the range, the Dairy Milk Snowman is available in vanilla mousse and chocolate mouse varieties and Freddo bars with popping candy and Freddo faces have been put into festive packs.
Mars Chocolate has brought back and extended its range of Malteser Merryteaser reindeer bars.
Trade communications manager Bep Dhaliwal said: “Merryteaser Reindeer is set to continue to be the number-one Christmas self-eat treat, but this year brings with it new pre-fill solutions and a POS range to drive sales and maximise impulsive purchases.
“New for 2015 is the Mini Merryteaser Reindeer sharing bag with an RRP of £1.29, and the Mini Merryteaser Reindeer Gift Card, RRP £3.00.”
Nestlé has given its Quality Street Christmas tin a new design for 2015 and will be supporting it with TV advertising.
It has also launched a 550g Quality Street pouch which it says is designed for more informal sharing.