Weetabix packs in extra servings for Minis range
CEREAL brand Weetabix has introduced a new 850g Mega Pack variant for its Crispy Minis range, offering more servings per box to consumers.
The new 850g pack offers a larger format for the Weetabix Crispy Minis range, with 21 servings per pack making it ideal for households looking for a box of cereal that lasts longer.
Available in the Chocolate Chip variant of the cereal, the new Mega Pack gives retailers the opportunity to drive up sales through a larger format of an already popular SKU.
The new 850g Mega Pack comes with an RRP of £5 and is set to bring some added convenience to the household as well as consumers’ regular shops.
And this latest launch builds on strong momentum for the Weetabix Crispy Minis brand as Nielsen data reported a 13% year-on-year growth in both volume and value terms for the 52 weeks to 21 February.
The launch will be supported by a dedicated multi-channel campaign for Crispy Minis and target key consumer audience groups, such as families, across video on demand, YouTube and social media platforms including Meta and TikTok to drive awareness.
This will be further amplified by the £10million annual investment behind the Weetabix masterbrand, ensuring Crispy Minis benefits from sustained, large-scale brand support across the year.
Lorraine Rothwell, head of brand marketing at Weetabix Food Company, said: “Crispy Minis continues to perform strongly, and expanding our pack size offering is a natural next step in unlocking further growth.
“This launch creates even more opportunities for our customers, offering a tasty breakfast option in a format that works harder for family households, while helping retailers to grow the category.”
