Breakfast

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Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Still image from Quaker Oats 'Deliciously Ugly' 2025 campaign featuring a Quaker Oats branded bowl of porridge with fruit in it with text reading 'Lumpy Bumpy Messy Real'.

Quaker brings porridge back to the table with new campaign

Porridge oats brand Quaker is set to appeal to the consumer demand for healthy and convenient breakfasts with its new 'Deliciously Ugly' campaign.

Lurpak butters up breakfast

Arla Foods aims to help spread out the options for the morning meal with the vast array of choice that comes from its butter brand Lurpak.
The Kellanova team with the Kellogg's-branded "changing room" van during their visit to Scotland.

Kellanova kicks off football camps campaign

The Kellanova team has been on a visit to Scottish wholesalers and retailers to celebrate the launch of its Kellogg’s Football Camps that will be running during the school summer holidays.
Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

Muesli brand unveils new major consumer campaign MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot. Dubbed...
Hovis says retailers can make dough by stocking up on the best-selling items in stores.

Hovis offers bread and breakfast tips

Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
Promtional image for Nestlé Cereals new campaign for Cheerios supporting the British Paralympic Association.

Nestlé Cheerios strengthens support of Paralympic Games

Nestlé Cereals is set to bring the cheer with its new campaign in support of the British Paralympic Assocation ahead of the 2024 Paris Paralympic Games.

Cereal variety for breakfast

Scottish Grocer highlights three new cereal launches in the market to help retailers vary up the options for the morning meal.
Pack shots of Cadbury Brunch Choc Chip £1.39 PMP.

Cadbury Brunch launches new PMP for best seller

Mondelēz International has launched a new PMP format for its best-selling Cadbury Brunch variant with the £1.39 price-marked Choc Chip flavour.
A&B Roll is available to buy on the Grant's Foods website and will relaunch in Asda stores early next year.

Celebrations in the can with Grant’s Foods

Stocking tinned products from Grant's Foods could be a good way for c-store retailers to capitalise on St Andrew's Day celebrations.
Pack shots of Cheerios and Honey Cheerios.

New packs of nutrition in Cheerios makeover

Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Holyrood public health minister Jenni Minto visited pupils at an Edinburgh primary school for the big breakfast event run by the SGF's Healthy Living Programme.

Minister joins pupils for HLP breakfast

Pupils at an Edinburgh primary school were joined by ScotGov public health minister Jenni Minto at a recent big breakfast event held by the SGF’s Healthy Living Programme.
Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.

Hovis unveils Christmas packs

Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.
A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
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Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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