Hovis unveils Christmas packs

Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.
Pack shots of Weetabix Crispy Minis Chocolate Chip 850g Mega Packs.

Weetabix Minis introduces new 850g Mega Pack

Cereal brand Weetabix Crispy Minis has launched a new 850g format pack with its Mega Pack, offering shoppers more servings in a convenient pack.
A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
Pack shots of Quakers Overnight Oats Mocha Choc Chip and Blueberry stand against a cream background with ingredients dotted around the packs.

Quaker taps into Overnight Oats trend in new packs

Oats brand Quaker has tapped into a popular breakfast meal solution with the launch of its convenient Overnight Oats pouches range.
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.
Grahams family with award-winning products

Graham’s milking the profits and scooping prizes

Graham’s milking the profits and scooping prizes
Hamlyns' paper bags roll out at the end of this month thanks to its new packaging line.

Hamlyns does the eco-friendly paperwork

Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
STV presenter Sean Batty sits at a table with fruit on it talking to a group of children.

Kellogg’s teams up with STV’s Big Scottish Breakfast

Cereal giant Kellogg's has teamed up with STV's Big Scottish Breakfast for the fourth year running to help raise funds for schools' breakfast clubs.
Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
Ecotone aims to keep the morning meal healthy with its Whole Earth Drizzler range.

Ecotone and Dole push healthier breakfast options

Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Promotional images of Shreddies Peanut Butter and Bitesize Shredded Wheat including Happy Heart and Active variants.

Nestlé unveils Shreddies Peanut Butter & Bitesize Shredded Wheat

Breakfast cereal firm Nestlé Cereals has rolled out new variants across the Shreddies and Shredded Wheat brands for UK consumers.
Pack shots of Alpen Original and Alpen No Added Sugar in different pack formats are displayed against a dark green background.

Alpen unveils new look and recipe for muesli range

Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Vitalite declares a first with allergen-free claim

Vitalite declares a first with allergen-free claim that it’s none of the major allergy...

Vitalite declares a first with allergen-free claim.
Hamlyns products now come in eco-friendly paper bags – meeting consumer sustainability desires.

Hamlyns lays out its green credentials

Responding to the rising demand for more sustainability support with consumers, Hamlyns of Scotland has introduced new paper packaging.
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