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Promtional image for Nestlé Cereals new campaign for Cheerios supporting the British Paralympic Association.

Nestlé Cheerios strengthens support of Paralympic Games

Nestlé Cereals is set to bring the cheer with its new campaign in support of the British Paralympic Assocation ahead of the 2024 Paris Paralympic Games.
A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Children are in with the chance to win a free place at Kellogg's Football Camps once again as the initiative returns for its second year.

Cereal variety for breakfast

Scottish Grocer highlights three new cereal launches in the market to help retailers vary up the options for the morning meal.
Pack shots of Cadbury Brunch Choc Chip £1.39 PMP.

Cadbury Brunch launches new PMP for best seller

Mondelēz International has launched a new PMP format for its best-selling Cadbury Brunch variant with the £1.39 price-marked Choc Chip flavour.
Pack shots of Kellogg's High Protein Bites.

Kellogg’s offers a protein breakfast with new High Protein Bites

Breakfast cereal brand Kellogg's has expanded the options for protein-rich breakfasts with its new High Protein Bites cereal.
A&B Roll is available to buy on the Grant's Foods website and will relaunch in Asda stores early next year.

Celebrations in the can with Grant’s Foods

Stocking tinned products from Grant's Foods could be a good way for c-store retailers to capitalise on St Andrew's Day celebrations.
Pack shots of Cheerios and Honey Cheerios.

New packs of nutrition in Cheerios makeover

Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Pack shots of Kellogg's Bluey Multigrain Cereal.

Bluey cereal hits supermarket shelves

Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.
Holyrood public health minister Jenni Minto visited pupils at an Edinburgh primary school for the big breakfast event run by the SGF's Healthy Living Programme.

Minister joins pupils for HLP breakfast

Pupils at an Edinburgh primary school were joined by ScotGov public health minister Jenni Minto at a recent big breakfast event held by the SGF’s Healthy Living Programme.
Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.

Hovis unveils Christmas packs

Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.
A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.
Hamlyns' paper bags roll out at the end of this month thanks to its new packaging line.

Hamlyns does the eco-friendly paperwork

Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.