Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey
Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
Grahams family with award-winning products

Graham’s milking the profits and scooping prizes

Graham’s milking the profits and scooping prizes
Pack shots of Alpen Original and Alpen No Added Sugar in different pack formats are displayed against a dark green background.

Alpen unveils new look and recipe for muesli range

Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Pack shots of Kellogg's Bluey Multigrain Cereal.

Bluey cereal hits supermarket shelves

Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.
A&B Roll is available to buy on the Grant's Foods website and will relaunch in Asda stores early next year.

Celebrations in the can with Grant’s Foods

Stocking tinned products from Grant's Foods could be a good way for c-store retailers to capitalise on St Andrew's Day celebrations.
Pack shots of Biona Organic Honey Spelt Puffs, Biona Organic Crispy Spelt Flakes and Biona Organic Spelt Puffs.

Biona launches new range of Spelt Cereals

Organic foods brand Biona has unveiled a trio of spelt wheat breakfast cereals to match consumer demands for natural and healthy ways to start the day.
Ecotone aims to keep the morning meal healthy with its Whole Earth Drizzler range.

Ecotone and Dole push healthier breakfast options

Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
A box of Nesquik Strawberry cereal stands behind a bowl with the cereal inside and a yellow jug which pours milk into the bowl.

Nesquik introduces new Strawberry flavour

Nestlé Cereals is set to turn cereal bowls across the UK pink with the launch of its Nesquik Strawberry variant, bringing its milkshake flavour to the cereal range for the first time.
Kellogg's has teamed up with STV and two of Scotland's strongest people, Nicole Ann Bennett and Chris Beetham, to encourage people to sign up to host their own Big Scottish Breakfast.

Kellogg’s backs STV’s Children Appeal pound for pound to fund Scottish breakfast clubs

Kellogg's has teamed up with STV and two of Scotland's strongest people, Nicole Ann Bennett and Chris Beetham, to encourage people to sign up to host their own Big Scottish Breakfast.
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.

Cereal variety for breakfast

Scottish Grocer highlights three new cereal launches in the market to help retailers vary up the options for the morning meal.
Pack shots of Weetabix Crispy Minis Chocolate Chip 850g Mega Packs.

Weetabix Minis introduces new 850g Mega Pack

Cereal brand Weetabix Crispy Minis has launched a new 850g format pack with its Mega Pack, offering shoppers more servings in a convenient pack.
A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Children are in with the chance to win a free place at Kellogg's Football Camps once again as the initiative returns for its second year.