Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
Pack shot of Weetabix pack redesign for 2026.

Weetabix unveils pack refresh with core health message

Cereal brand Weetabix has unveiled its refreshed packaging across its core range that highlights its health benefits in new on-pack callouts.
Ecotone aims to keep the morning meal healthy with its Whole Earth Drizzler range.

Ecotone and Dole push healthier breakfast options

Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Children are in with the chance to win a free place at Kellogg's Football Camps once again as the initiative returns for its second year.
A box of Nesquik Strawberry cereal stands behind a bowl with the cereal inside and a yellow jug which pours milk into the bowl.

Nesquik introduces new Strawberry flavour

Nestlé Cereals is set to turn cereal bowls across the UK pink with the launch of its Nesquik Strawberry variant, bringing its milkshake flavour to the cereal range for the first time.
Pack shots of Biona Organic Honey Spelt Puffs, Biona Organic Crispy Spelt Flakes and Biona Organic Spelt Puffs.

Biona launches new range of Spelt Cereals

Organic foods brand Biona has unveiled a trio of spelt wheat breakfast cereals to match consumer demands for natural and healthy ways to start the day.
Still image from Quaker Oats 'Deliciously Ugly' 2025 campaign featuring a Quaker Oats branded bowl of porridge with fruit in it with text reading 'Lumpy Bumpy Messy Real'.

Quaker brings porridge back to the table with new campaign

Porridge oats brand Quaker is set to appeal to the consumer demand for healthy and convenient breakfasts with its new 'Deliciously Ugly' campaign.
The Glenglassaugh trio of expressions.

Market News | Glenglassaugh, BeeHype, Weetabix, Mars Wrigley

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.
Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
Pack shots of PureOaty Porridge Oats and PureOaty Tea-Riffic Oat Milk against blue background and golden confetti around it. The Gold award for the Free From Food Awards 2025.

Glebe Farm Foods bags a hat-trick at Free From Food Awards

Free-from foods firm Glebe Farm Foods has celebrated a hat-trick of wins at the 2025 Free From Food Awards, including the Special Award for Sustainability.
Holyrood public health minister Jenni Minto visited pupils at an Edinburgh primary school for the big breakfast event run by the SGF's Healthy Living Programme.

Minister joins pupils for HLP breakfast

Pupils at an Edinburgh primary school were joined by ScotGov public health minister Jenni Minto at a recent big breakfast event held by the SGF’s Healthy Living Programme.
The Kellanova team with the Kellogg's-branded "changing room" van during their visit to Scotland.

Kellanova kicks off football camps campaign

The Kellanova team has been on a visit to Scottish wholesalers and retailers to celebrate the launch of its Kellogg’s Football Camps that will be running during the school summer holidays.