Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Hamlyns' paper bags roll out at the end of this month thanks to its new packaging line.

Hamlyns does the eco-friendly paperwork

Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
Holyrood public health minister Jenni Minto visited pupils at an Edinburgh primary school for the big breakfast event run by the SGF's Healthy Living Programme.

Minister joins pupils for HLP breakfast

Pupils at an Edinburgh primary school were joined by ScotGov public health minister Jenni Minto at a recent big breakfast event held by the SGF’s Healthy Living Programme.
A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Children are in with the chance to win a free place at Kellogg's Football Camps once again as the initiative returns for its second year.
Vitalite declares a first with allergen-free claim

Vitalite declares a first with allergen-free claim that it’s none of the major allergy...

Vitalite declares a first with allergen-free claim.
Hovis says retailers can make dough by stocking up on the best-selling items in stores.

Hovis offers bread and breakfast tips

Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey

Scottish Bee unveils Christmas Cranberry & Ginger Honey
Pack shot of Weetabix pack redesign for 2026.

Weetabix unveils pack refresh with core health message

Cereal brand Weetabix has unveiled its refreshed packaging across its core range that highlights its health benefits in new on-pack callouts.
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.

Cereal variety for breakfast

Scottish Grocer highlights three new cereal launches in the market to help retailers vary up the options for the morning meal.

Lurpak butters up breakfast

Arla Foods aims to help spread out the options for the morning meal with the vast array of choice that comes from its butter brand Lurpak.

Hovis unveils Christmas packs

Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.
Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

Muesli brand unveils new major consumer campaign MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot. Dubbed...
Pack shots of Kellogg's Bluey Multigrain Cereal.

Bluey cereal hits supermarket shelves

Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.
Ecotone aims to keep the morning meal healthy with its Whole Earth Drizzler range.

Ecotone and Dole push healthier breakfast options

Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Pack shots of Cadbury Brunch Choc Chip £1.39 PMP.

Cadbury Brunch launches new PMP for best seller

Mondelēz International has launched a new PMP format for its best-selling Cadbury Brunch variant with the £1.39 price-marked Choc Chip flavour.
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