Lurpak butters up breakfast
Arla Foods aims to help spread out the options for the morning meal with the vast array of choice that comes from its butter brand Lurpak.
Graham’s milking the profits and scooping prizes
Graham’s milking the profits and scooping prizes
Ecotone and Dole push healthier breakfast options
Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Hamlyns does the eco-friendly paperwork
Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
Kellogg’s teams up with STV’s Big Scottish Breakfast
Cereal giant Kellogg's has teamed up with STV's Big Scottish Breakfast for the fourth year running to help raise funds for schools' breakfast clubs.
Hovis offers bread and breakfast tips
Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
Nature Valley rolls on to screens
General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Cheerios get fruity with Very Berry
Cheerios get fruity with Very Berry
Kellanova kicks off football camps campaign
The Kellanova team has been on a visit to Scottish wholesalers and retailers to celebrate the launch of its Kellogg’s Football Camps that will be running during the school summer holidays.
Hamlyns lays out its green credentials
Responding to the rising demand for more sustainability support with consumers, Hamlyns of Scotland has introduced new paper packaging.
Biona launches new range of Spelt Cereals
Organic foods brand Biona has unveiled a trio of spelt wheat breakfast cereals to match consumer demands for natural and healthy ways to start the day.
Are you ready to bring a boost to your üFit breakfast?
Protein drinks brand üFit has broken into the breakfast aisle with its first range of cereal options.
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Nesquik rolls out some Minis fun
Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
Quaker taps into Overnight Oats trend in new packs
Oats brand Quaker has tapped into a popular breakfast meal solution with the launch of its convenient Overnight Oats pouches range.
Bluey cereal hits supermarket shelves
Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.







































