Non-HFSS range rolls out to the biscuit aisle
GLOBAL snacking firm pladis has launched a new range of HFSS suitable biscuits for its McVitie’s Hobnobs brand.
The new launch extends the Hobnobs range further with the Hobnobs Oaty Snaps range, which have been made using 100% wholegrain oats and are high in fibre to offer a healthier choice to consumers that doesn’t sacrifice on flavour.
McVitie’s Hobnobs Oaty Snaps combine the brand’s signature oaty biscuits with a snappy crunch to deliver a lighter biscuit break to consumers. The new range comes in two different flavours with Vanilla or Caramel to match with consumer preferences in the biscuit category.
And most importantly, the new range falls under the HFSS regulations from south of the border as well to ensure that the Hobnobs brand is still clearly present across stores.
Each variant comes in a 167g pack with an RRP of £1.49 and have rolled out across multiple retailers and discounters throughout the UK.
Annalisa Fanali, marketing manager at pladis UK&I, said: “We are excited to launch Hobnobs Oaty Snaps ata time when fibre continues to be a focus for British consumers, with many people not getting enough fibre in their daily diets.
“Hobnobs Oaty Snaps offer a delicious and more permissible way to enjoy a biscuit break, bringing together great taste, satisfying texture and the benefits of wholegrain oats in every bite.
“Inspired by our much-loved oaty heritage, we’ve created a deliciously crisp biscuit that’s rectangular rather than round, so it’s even easier to dunk in a cup of tea or favourite beverage.
“Hobnobs Oaty Snaps provide the satisfying taste and crunch people expect from Hobnobs, while offering a more permissible everyday treat that consumers can feel good about choosing.”
