Honesty is the best policy for Terry’s new campaign
CHOCOLATE brand Terry’s has launched a new nationwide campaign offering consumers the chance to bag a £10,000 cash prize.
Backed by a six-figure investment from the brand, Terry’s has encouraged shoppers to remain honest and confess to them whether or not they ‘Gift It? or Give In?’ in a tongue-in-cheek promotion around gifting its range of chocolate.
Shoppers simply need to purchase one of Terry’s Milk Chocolate Orange (145g), Terry’s Dark Chocolate Orange (145g) or Terry’s Chocolate Mint Ball (145g) and scan the QR code found across the campaign to be in with the chance of winning.
Running until the end of August, shoppers will be able to see the campaign across a range of channels spanning in-store, digital, PR and out-of-home activity.
The campaign comes as Terry’s seeks to grow its presence as a year-round gifting option beyond Christmas and has kicked off this campaign to drive up its sales for summer gifting opportunities, such as Father’s Day.
Alongside the top prize of £10,000 cash, Terry’s will also be giving away thousands of other prizes worth up to £50. Additionally, the brand has teamed up with Tesco to offer the supermarket’s shoppers an exclusive text-to-win promotion offering the chance to win a separate £10,000 cash prize along with thousands of more prizes.
Mimi Williams, senior brand manager at Terry’s, said: “With our new campaign, we are positioning our range of balls as a year-round gift – whether to dads, teachers, or yourself!
“The activity is all about embracing those relatable moments of temptation and giving fans the chance to have a little fun with it… while potentially winning £10,000.”
