Starbucks throws its hat into the ring for concentrated coffee
COFFEE brand Starbucks has introduced a new range of concentrated coffee bottles with its new Starbucks Coffee Craft brand.
Available in Rich Black and Signature Caramel Flavour, the new Coffee Craft range offers consumers an at-home solution for café-inspired iced coffee drinks from the Starbucks brand.
Each drink can be easily prepared by simply adding a choice of water, sparkling water, milk or milk alternative to a single serve of the concentrated coffee to enrich the at-home coffee experience.
Both variants have been made using Arabica coffee beans as well to deliver a more premium, rich and authentic flavour for shoppers at home.
Every bottle contains eight servings for consumers that will enable shoppers to re-create some of their barista favourites from the Starbucks brand including Iced Americanos, Iced Caramel Macchiatos and Iced Lattes, with recipes for each available from the coffee brand’s website.
Available on shelves now, the new Starbucks Coffee Craft range comes with an RRP of £3.99 per bottle.
Ingrid Hayes, Nestlé coffee marketing director – parent firm to the Starbucks home range – said: “Iced coffee and creative coffee recipes are incredibly popular, but we know recreating iced coffee recipes at home can be daunting. With Starbucks Coffee Craft it has never been easier to create delicious, iced drinks from the comfort of your home.
“It’s perfect for those who rely on convenience but are still looking for the premium quality and taste that Starbucks is known for.
“We are also encouraging coffee lovers to tap into their creative side and experiment with syrups, whipped creams and their favourite toppings, as well as branch out with new recipes and ideas. Just pour over iced water or iced milk, mix and enjoy.
“Our new coffee concentrated opens the door to endless iced coffee possibilities. Whether you prefer a rich Iced Americano or an indulgent Iced Caramel Macchiato, Starbucks Coffee Craft is designed to cater to your taste preferences, making it simple to enjoy your favourite iced recipes at home.”
