‘No LD, No Party’ limited release for Fifa World Cup
ELDORADO Tonic Wine is ramping up the excitement for the Fifa World Cup with the roll out of its new limited edition ‘No LD, No Party’ packs.
Featuring an £8.99 price-mark on the bottles, the limited edition release is themed around the football tournament and specifically Scottish football fans and the tagline ‘No Scotland, No Party’.
Each limited edition bottle features a unique label design with tartan motif and football logo in a 700ml bottle. The range is available through JW Filshill and wholesalers CJ Lang & Son, Bestway, United Wholesale Scotland and United Wholesale Grocers.
Alongside the limited edition bottles, Eldorado Tonic Wine’s parent firm Differentiator Brands has rolled out a summer campaign around the bottles with wide-ranging activity covering trade activations, wholesale, retail, out-of-home media as well as consumer activations across social media alongside partnerships with Scottish culture and football podcasts Reilly’s Gaff and Football Park Scotland.
Kerr Mclaren, UK business development manager for Eldorado Tonic Wine, said: “Tonic wine is a mature and competitive market, so Scotland qualifying for the World Cup represents a big opportunity to promote Eldorado to an audience that loves football, gets behind Scotland’s National Team and is excited about this summer’s tournament.
“The World Cup campaign also reaffirms our brand’s position as a champion of Scottish football, and we will have brand activation at the Scotland vs Curaçao friendly – our National Team’s last pre-World Cup game at Hampden Park on May 30. We will also have pitch-side advertising at Hampden for the Scottish Cup final on May 23.”
Chris Miller, chief commercial officer at Differentiator Brands, said: “This is an exciting year for Eldorado Tonic Wine as we develop these innovative marketing initiatives to drive category growth, expand geographical distribution, and generate sales across the wholesale and retail
channels.
“Our ‘No LD, No Party’ campaign is a prime example of how we plan to develop strategic
collaborations and targeted trade, marketing and media activity to grow and develop Eldorado Tonic Wine in this World Cup year and beyond.”
