STG UK brings a mint of a new selection to XQS range
NICOTINE products firm Scandinavian Tobacco Group (STG) UK has unveiled its new mint XQS range in a bid to freshen up the nicotine pouch category.
Available in four SKUs, the new mint range features The Spearmint, The Peppermint and The Menthol – the latter of which comes in two different strength options.
XQS The Spearmint features the range’s lowest strength at 6mg per pouch, but has the most “superior flavour” according to STG. The firm reckons this variant will be able to offer shoppers a fresh, long-lasting spearmint experience at just 6mg of nicotine per pouch, making it an ideal option for newcomers to the category.
Next is The Peppermint variant which offers a stronger nicotine hit at 10mg per pouch with a clean, cooling solution for consumers.
Finally, XQS The Menthol seeks to offer an extra kick for consumers in the nicotine pouch sector with the range’s two highest strengths of 11mg and 17mg. This pouch offers shoppers a more intense nicotine hit and effect time with an added menthol blast.
Each pack comes with an RRP of £5.50 in line with the rest of the XQS range.
To further boost awareness for the new range, STG UK has announced the launch of the new ‘Get Minted’ campaign which will offer both retailers and consumer alike the chance to bag some prizes.
By purchasing any product from the XQS mint range, consumers will unlock the chance to win cash prizes. STG said that it has opted to offer smaller cash prizes across the campaign instead of one large jackpot in a bid to spread the luck and give more people a real chance of winning a cash boost.
Retailers will also have the chance to win a boost of their own with the campaign, as their visiting STG rep will ask them three questions related to the new portfolio which, if answered correctly, will earn them a scratchcard and the chance to win cash or VIP prizes.
Prianka Jhingan, STG UK’s head of marketing, said: “It’s mint flavours which are really driving the pouch category at the moment, currently accounting for 78% of total sales.
“We’re confident this new range will be a very welcome addition, as it offers superior taste, clear navigation and affordability and will bring some fresh minty energy into the category.
“We also encourage both retailers and consumers to enjoy ‘Getting Minted’ this summer and make the most of all the prizes on offer.”
