World of Sweets rolls out new Minions branded sweet
UK confectionery distributor World of Sweets has unveiled its latest launch under the Gumi Yum Surprise line with a brand new Minions range.
Set to be distributed across the summer months, the new Gumi Yum Surprise Minions offers the convenience channel a new range of confectionery featuring a highly popular and instantly recognisable film franchise.
The new Gumi Yum Surprise Minions range offers a blend of candy strips in a range of fruit flavours that have been wrapped around a shell egg containing a novelty toy inside and is aimed, primarily, towards young, sweet-toothed consumers.
Inside every egg is a surprise toy with the sugar-dusted candy strips around the shell coming in eight flavours consisting of: cherry, strawberry, orange, pineapple, lemon, green apple, blue raspberry and grape.
The new confectionery line rolls out from 1 June via World of Sweets, launching ahead of the release of the franchise’s highly anticipated new film ‘Minions & Monsters’, which will hit cinemas across the UK on 1 July.
Gumi Yum Surprise Minions comes in 26g single units with 18 units per case and an RRP of £1.50 each. Additionally, packs feature characters from the Minions franchise.
Helen Bradshaw, director of sales and marketing at World of Sweets, said: “Gumi Yum Surprise has had a fantastic launch year in the UK, proving there is real appetite for confectionery that combines great-tasting candy with collectability and play value.
“The launch of Gumi Yum Surprise Minions takes that momentum to the next level. With Minions & Monsters arriving in cinemas this summer, retailers have a brilliant opportunity to tap into a globally recognised family brand at a key sales period.
“This is a fun, affordable and highly visible product that brings together two strong consumer trends: novelty confectionery and licensed character collectables.
“With products available from 1 June, retailers will be able to build excitement ahead of the film launch and offer customers something that delivers both taste and surprise.”
