Limited to Spar stores for a six week period
SYMBOL group Spar UK has secured another exclusivity deal in the confectionery category with the new Reese’s Peanut Butter White Bar.
For a limited six week period, Spar will be the only symbol group in the UK with access to the new Reese’s product following an exclusive partnership deal between the fascia, The Hershey Company and Euro Food Brands – UK distributor for Reese’s.
The Reese’s Peanut Butter White Bar blends the brand’s creamy peanut butter with a smooth white chocolate flavour coating that is ideal for sharing opportunities or as a unique self-treat for peanut butter and white chocolate fans.
The 90g bar will be available exclusively at Spar stores for a six week period which kicks off on 20 February with a promotional price of £1.50 – RSP is £2.10.
Gemma Turner, trading manager at Spar UK, said: “We are thrilled to launch the new Reese’s Peanut Butter White Bar as a Spar exclusive. This six-week opportunity will attract footfall, enhance customer engagement and strengthen our brand’s relationship with shoppers by offering unique, limited-time products.
“These exclusives position Spar as a leader in innovation and sets us apart from competitors.”
Lara Duncan, UK country manager at The Hershey Company, said: “The iconic Reese’s brand is committed to creating extraordinary treats that excite our consumers.
“The Reese’s Peanut Butter White Bar is a delicious innovation designed to thrill white chocolate and peanut butter enthusiasts.
“This collaboration with Spar is a testament to our commitment to innovation, accelerating our growth in convenience and bringing a one-of-a-kind product to our consumers.”
