Pickle Roulette variant comes to World of Sweets
LEADING confectionery distributor World of Sweets has expanded on its range of American candy options with the addition of Sour Punch Pickle Roulette.
The firm will introduce two different formats from the brand including Sour Punch Pickle Roulette Straws and Sour Punch Bites Pickle Roulette, the latter of which comes in a larger sharing bag.
Each pack features three fruit flavours including lemon and lime, green apple and watermelon with a secret hidden fourth flavour of pickle, bringing in an extra level of excitement to take consumers by surprise in their snacking.
The brand has already proven a popular choice out in the States, having sold out online with two days of launch with 1,600 orders for the product in the space of 48 hours, says World of Sweets.
The new Pickle Roulette packs join the existing Sour Punch range with World of Sweets which already includes Sour Punch Mini Bites and Sour Punch Rad Reds.
Chris Smith, partner brand manager at World of Sweets, said: “At World of Sweets, we stock a wide range of sweets from some of the world’s most recognised confectionery brands, including a fantastic range of iconic American brands.
“The new addition of Sour Punch Pickle Roulette is exciting for us and for the independent and convenience retailers who can stock this fun product.
“When it launched in the US, the consumer feedback to Pickle Roulette was incredible, as was the volume of retailers looking to stock the product.
“We’re expecting a similar reaction when the Sour Punch Pickle Roulette range launches in the UK. It’s a fun product – with an element of risk – and will certainly create some hairy moments when enjoying with friends.”
