Big reasons to sign up to Premier league

Fascia bosses point to unique features that can drive profits

Premier chiefs have set up their stall of benefits, highlighting how retailers under their symbol can support sales and drive up footfall.

PREMIER symbol group chiefs are predicting strong growth over the next year.

With more than 500 stores across Scotland, they reckon more independent retailers will seek the support and benefits that being part of a bigger fascia organisation provides – be that reduced costs or increased profits.

Premier says its unique walk-in Beer Cave and Soft Drinks zones have been a great success, really standing out against local competitors and providing a wide range of chilled products ready for consumption.

And they do this all while reducing energy use and cost when compared with traditional refrigeration units.

The symbol group, part of the Booker operation, has also developed its food-to-go offering with the Refresh @ Premier area.

With what the fascia describes as great margins and high-footfall, this eye-catching area of the store offers shoppers self-serve hot and cold drinks from premium Costa coffees through to milkshakes, Hershey hot chocolate and Tango Ice Blast.

The group claims some retailers have seen total margins increase up to 4% after introducing the zone.

Bosses also believe that the Premier concept works across all store formats, whether they are in inner cities, local communities or forecourts. The launch of the Small Store Format concept has been specifically designed for stores between 300 and 600sq ft.

A spokesperson said: “We have taken all the growth areas of a traditional Premier store, including Refresh, and really thought about how to utilise this in a smaller space.”

Meanwhile, recognising the impact of crime, retailers have access to exclusive deals on security technology including facial and body gesture recognition, as well as body cameras.

The spokesperson said: “Premier is committed to helping Scottish retailers and shoppers alike through reducing energy consumption, improving security and supporting communities with in-store FareShare donation points.”