Brining more Juiced to the range with a Bad Apple bushel
COCA-COLA Europacific Partners (CCEP) has expanded on its Monster Energy Juiced range with the crisp new launch of Monster Juiced Bad Apple.
Available now in both plain and price-marked cans, Monster Juiced Bad Apple combines the Monster Energy blend with an apple flavour that CCEP said is “not too sweet” in a bid to tap into the popularity of the apple flavour in both fruit juice and cider options.
The striking can design features an “edgy female character” grasping a Monster claw inscribed apple, helping to improve standout on shelf.
Along with this, retailers can also request Monster Juiced Bad Apple POS materials and digital assets via My.CCEP.com to help bring the launch to life in stores.
CCEP reckons the new flavour will help to build on the already impressive growth of the Monster Juiced range, which NielsenIQ (NIQ) data found was up by 25% in terms of value over the course of 2023, sitting at a worth of £244million in the UK.
This has helped to fuel an overall 29% growth for the flavoured energy sub-segment as well, led by Monster Juiced Mango Loco, according to the NIQ data.
Helen Kerr, associate director of portfolio development at CCEP GB, said: “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £111million.
“And shoppers can’t get enough of our flavour-packed Monster Juiced range, which is up 25% in value and growing ahead of the flavoured energy segment and the total energy category.
“Every year, our Juiced launches are among the best performing NPDs, in terms of value sales, in energy drinks thanks to their big flavour profile that really pack a punch and we’re confident Bad Apple will be right up there.
“It’s one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
