KP Snacks is bringing even more taste to its Flavour Kravers range with a new Sour Cream & Chive variant.
Available now for £3 RRP, KP Flavour Kravers Sour Cream & Chive variant joins the initial three flavours in the line-up of Flame Grilled Steak, Fiery Caribbean Jerk Sauce and Smokin’ Paprika.
Since the launch of the new line in early 2022, NielsenIQ data has found that the new Flavour Kravers offerings have helped to drive £2.5m in sales for the KP Nuts brand.
Jenny Blanco Barcia, marketing manager at KP Snacks, said: “At KP Nuts, we are committed to bringing innovation to the category, introducing NPD that is grounded in key category insight.
“The new Sour Cream & Chive Flavour Kravers variant supports retailers by directly filling a gap in the market as previously there were no dairy flavours within the Tasty Nuts category.
“Our new Sour Cream & Chive is a unique and exciting product which will engage shoppers and boost retailer sales.”
