SAVVY shopping is no longer just the domain of those on a tight budget and the convenience channel will benefit by continuing to offer PMPs, reckons Kepak.
And the food firm claims products such as its Rustlers, which are backed by sustained, heavyweight, marketing support, will have even stronger appeal.
Kepak Consumer Foods shopper marketing manager Monisha Singh said: “PMPs at accessible price points help to attract new customers and encourage repeat purchase from both brand loyalists and impulse shoppers.”
The PMP range from Rustlers includes the brand’s best-selling Quarter Pounder, BBQ Rib, All Day Breakfast Sausage Muffin, Southern Fried Chicken Sub and the Twin Cheeseburger, with products being added to meet consumer and retailer demand.
Singh added: “Meal deals and bundle offers are popular with shoppers seeking value for money. Product promotions also highlight good value and drive impulse purchases.”