St Pierre Groupe offers products for both eat-at-home and on-the-go missions. Hybrid working has had an impact on shoppers’ breakfast habits that Scottish c-store retailers can make the most of, say bosses at St Pierre Groupe.
People on the move are grabbing a coffee and a tasty treat, while at home they’re taking time to enjoy breakfast.
And St Pierre senior national account manager Josh Corrigan said: “Our individually wrapped morning goods range addresses both needs, and comprises of Butter Croissants, Chocolate Filled Croissants, Brioche Waffle, Millionaires Waffle and Caramel Waffles.
“St Pierre’s morning goods provide attractive margins for Scottish retailers, and work effectively as part of, or alongside, a hot drink fixture.”
An expanded selection has added St Pierre’s multipack Pains au Chocolat and Croissants that offer six individually wrapped, vegan-approved products that will cater to broader audiences.
Another part of the brand’s offering that does well in eat-at-home sales for breakfast and brunch is St Pierre Brioche Burger Buns, Hot Dog Rolls and Sliced Loaf.
Corrigan added: “All St Pierre products offer an extended shelf-life, resulting in growth across the board. They are a must-stock for retailers, as they bridge at-home and on-the-go missions and enable stores to provide a strong bakery offering, minimising the risk of wastage.”
He pointed out that as coffee shop competitors, c-store retailers should offer a full range of brand-led products alongside the coffee machine to entice customers back.
“Our innovative Eiffel Tower displays offer a new way to drive footfall, creating in-store theatre and increasing basket spend,” he concluded.