KP Snacks has launched a new competition offering retailers the chance to win from a £50,000 prize pot.
Launched on 19 September, the cash giveaway is running across the McCoy’s brand for an eight-week period. Retailers who buy five cases of McCoy’s Grab Bags or £1 PMPs will be entered into a free prize draw to win one of 100 £500 cash prizes.
Matt Collins, trading director at KP Snacks, said the competition comes at a challenging time for retailers and the firm wanted to support stores through the McCoy’s giveaway.
“As the UK’s number one ridged crisp brand, McCoy’s is a well-loved and trusted brand, making it the perfect choice for our giveback initiative.
“With a flavourful portfolio available in a range of formats, McCoy’s are a must-stock to drive sales for retailers.”
KP Snacks has provided further support for the wider retail industry by donating £20,000 to industry charity GroceryAid.
