IN a first for the UK, Asda has launched an automated age verification solution for self-service checkouts on a trial basis.
Consumers identified as looking younger than 25 can also verify their age through the Yoti and Post Office EasyID apps, or with store staff. Any customers who do not wish to participate in the trial can continue to show identification to an Asda staff member.
The initiative is part of a Home Office test, which allows the trial of new technologies that can assist with age verification when sellng alcohol in a retail environment.
The trial is scheduled to run until the end of May.
Geri Hebberd, senior director of retail innovation at Asda, said: “We are excited to be the first retailer in the UK to test this new technology and are looking forward to seeing what our customers think of the trial.
“The use of this software will enable colleagues to focus on serving customers and make sure they have an excellent experience whilst in store.”