Pack refresh for Kinder

Kinder Happy Hippo

KINDER Chocolate packs have been revamped in a bid to attract new shoppers to the brand.

This month will see Ferrero roll out revamped packaging across its Kinder Chocolate and Happy Hippos ranges. The firm reckons the new packs will better differentiate SKUs. Medium bars of Kinder Chocolate and Kinder Happy Hippo biscuits have been given a facelift as well as multipacks for both brands.

Multipacks of Kinder Chocolate medium bars have been updated with the goal of creating a cleaner pack design while aligning more closely with the target audience of families with children age six and above. Similar updates are being rolled out across multipacks of Kinder Happy Hippo biscuits.

Ferrero is supporting the Kinder revamp with the return of its ‘A little, a lot’ marketing campaign. The campaign, which first launched in September 2019, represents a £2.5m investment in the brand and includes TV advertising.

Levi Boorer, customer development director at Ferrero said: “We have seen some strong growth for Kinder Chocolate in line with our marketing campaign launch last year.
“Shoppers love the brand and have responded very well to the activity.

“Now is therefore the right time to update the look and feel of the popular range, helping retailers to reach more shoppers through a popular range, with each product clearly appealing to a different audience.”