Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign. The campaign comprises TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including free standing display units, barkers and shelf wobblers.
Using a vinyl record, the campaign aims to reflect how positive energy can be passed across generations, inviting viewers to ‘Spark Something’.
Senior brand manager Amie Farrell, said: “This investment will ensure the brand is front of mind for shoppers throughout the summer and beyond.”
