CHEESE firm Lactalis McLelland has agreed a sponsorship deal for its Seriously and President brands with Channel 4’s Come Dine With Me.
The sponsorship, running for a year, is part of a marketing plan aimed at raising awareness of both brands among key target audiences.
“We are delighted to announce the sponsorship of such a popular TV show, which provides a perfect fit for our Seriously and President brands,” said sales director Mike Chatters.
