CONFECTIONERY firm Innovative Bites has brought some more American flavour to the UK with the roll out of Chocolate Peanut Butter flavour Twinkies.
The latest variant of the sweet sponge cake to land on British shores combines chocolate-flavour sponge cake with a creamy peanut butter filling and is available in packs of 10 at an RRP of £4.
Vishal Madhu, director of Innovative Bites, said: “Consumers’ insatiable appetite for all things American continues to grow, so it made perfect sense to extend our Twinkies product range offering within the UK.
“Peanut butter is the latest flavour trend for our customers, as well as consumers – I have no doubt that this new line will prove just as popular amongst those looking to indulge their sweet tooth. Innovative Bites is excited to be the only official and exclusive distributors of the new Twinkies flavour in the UK.”
