AS the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media campaign for the tampon brand.
Targeting 16-34 year olds, the party-themed print advertising campaign will appear across women’s weeklies and monthlies, and will be supported by Facebook adverts.
P&G is investing heavily in the campaign, which shows women dressed up in party clothing, full of confidence in the knowledge they can rely on their Tampax to be discreet and protect them from leaks.
Lourdes Fuentes, Tampax brand manager at P&G, said: “We’re expecting to see an increase in demand for Tampax Compak Pearl in the run up to Christmas. Women are often more open to using tampons during what is typically a very active time with all the shopping and parties, and we’re really shouting about how Tampax Compak Pearl offers the ultimate in comfort, protection and discretion.
“It’s a product we’re very proud of – and the reception it’s received has been fantastic.”
Retailers are encouraged to stock up on Tampax Compak Pearl 18ct (RRP £2.99) while the campaign is running throughout December to benefit from the increased awareness.