TOILET tissue brand Andrex has upgraded and renamed its white tissue as Classic Clean.
It says it’s the brand’s biggest product change in 60 years and follows two years of research involving 6,000 consumers. Feedback included comments like: “the right combination of softness and strength”, it said.
Marketing director Karel van der Mandele said: “Our brand promise is to elevate the standard of clean and Andrex Classic Clean will help families continue to feel clean and confident.”
Andrex Classic Clean is available in a four-pack with an RRP of £1.99
