A good shopping experience is about more than range, reckons Andy Hill, CEO at Virtual Jukebox. As c-store retailers seek to provide their customers with a comfortable environment in which they can stroll the aisles, he figures they should consider the importance of music.
Quoting recent UK-based research from Vision Critical, he said: “90% of shoppers would select an outlet that was playing music over one that was not, and 60% said they would spend more time in a store if they heard music that they liked.
“Virtual Jukebox provides an unprecedented choice of music to the retail industry. The cloud-based system enables users to manage playlists at genre, artist and track level giving outlets total control of the music that creates the atmosphere in-store.
“Alongside background music, Virtual Jukebox’s interactive service enables shoppers to choose the music at an outlet – via their smartphones. Involving customers in the music selection process is a fantastic way to entertain, boost sales, increase dwell time and encourage repeat visits.“
