Grant Ferrier, director of sales for Moy Park said: “We pride ourselves as being market leaders in innovation and staying ahead of consumer trends. Through the relaunch of our breaded range we want to encourage purchase from existing shoppers, whilst attracting a new generation of consumers.
“Product attributes of convenience and value remain, which are essential selling points in convenience stores but we’ve also developed a new recipe.
“The range uses 100% breast meat – which means consumers can be assured the products are of the highest quality.
“The development team has also created a tastier, crunchier crumb – and sweet and savoury batter – and our packaging has received a makeover with new black trays giving the product a high-end feel and finish, meaning they will have maximum impact on the shelves,” he said.