Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for independent retailers says Mark Walker, sales director at Swizzels.
And Walker explained that following a successful launch of Squashies in a PMP Swizzels is now offering Drumstick and Refreshers Bon Bons in £1 PMPs.
The company has also created a fizzy rope version of its Refreshers Bar in strawberry and lemon flavours.
The new Refreshers Rope is one of the latest additions to Swizzels 10p price-marked range.
Other recent additions to the 10p range include the Drumstick Bubblegum Lolly and the Love Hearts roll.
For Easter Swizzels has introduced a new Easter Mix tub containing Love Hearts, Parma Violets, Refreshers and Drumsticks.
• More than 2,000 family cinema tickets have been put up for grabs from Haribo this spring, in the gums and jellies brand’s biggest ever on-pack promotion.
The instant-win campaign, offering family cinema tickets to be won every hour, features on special packs of Haribo in a promo that started last month and runs for a three-month period.
The promotional packs direct shoppers to www.haribosupermix.com where they can discover if they have won by entering a code found on the back of the pack.
Available on 160g and also 220g £1 price-marked packs of Haribo Super Mix until the middle of May, the promotion is being supported by a multi-channel marketing campaign.
Toolkits for retailers, which include posters and shelf barkers, are also available.
Alison Satterthwaite, brand manager for Haribo Super Mix, said: “With the added incentive of winning tickets to see fantastic movies this spring, this treat is a must stock for retailers looking to add some excitement to their confectionery aisle.”
