KELLOGG’S says Kantar Worldpanel research has revealed that breakfast accounts for 28% of all ‘meal occasions’ in the UK. The cereals firm has launched a range of PMPs to attract shoppers.
Sales director for specialty channels Nick Dawson, said: “Everyone loves getting value for money and shoppers enjoy products from big, quality brands like Kellogg’s, so if retailers choose to stock PMPs, they are a great way to drive impulse purchases and additional sales.”
The priced packs are available in independents from this month when Kellogg’s is also bringing back its Grown-ups Go Free theme parks and attractions promotion.
