Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result of the recent recession is that consumers have become more price conscious and expect quality and value, says Simon Gunter, managing director of laundry brand owner SNG.
He said: “Offering high-quality products at a leading price point will encourage purchase and repeat business.
“We have seen an increase in consumers picking up bulk and bigger value packs in convenience stores and it’s something which more and more of our convenience store partners are seeing.”
He stressed the importance of innovation in the laundry category and revealed that SNG is to launch a fabric conditioner product featuring booster ball technology.
He said: “It is vital that the right products are stocked. While a cheaper, inferior-performing product may look like a good deal on paper, in reality it won’t encourage repeat business.”
• Economic conditions over the last few years have ensured that good value lines and promotions are here to stay according to household cleaning brand Easy. The success of Aldi and Lidl sees consumers demand value in all channels, it reckons.
A spokesperson said: “Consumers are looking for transparency to make an informed decision of where to buy and products they can trust.
“The improved quality of products and fresh produce from the high street discounters has resulted in repeat shoppers thanks to the consistent pricing and quality.”
Easy has launched two new products recently – Easy Sparkling White Bleach and Easy Lemon Antibacterial Household Wipes.
• Richard Shonn, managing director at 151 Products said: “It’s likely that those popping into their local store for cleaning items are in between their weekly grocery shops or have perhaps run out of a product at the last minute. Local retailers should stock well-known brands in the most popular sizes or scents.”
• Mapa Spontex has launched a range of cloths in the microfibre market that it says is currently worth £10.4m and growing 9.5% a year.
• Chemical-free cleaning brand, e-cloth has launched two new products: the Kitchen Whizz and Deep Cleaning & Polishing Set.