Busy Boost

New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy and sports drinks range that’s sold exclusively through c-stores.

“Many of our customers like to stock Boost as a challenger brand,” a company spokesperson said. “Boost now has a fantastic range across all three sectors of sports and energy drinks – stimulation energy, glucose and sports/isotonic – with very attractive price points for the consumer and great margins for the trade.

Boost Energy NPD 250 ml

“The new Citrus Zing and Exotic Fruits flavours come in 250ml 49p PMP cans and 500ml 79p PMP PET bottles, while Sugar Free Pink Lemonade is available in a 250ml 49p PMP can. Original and Sugar Free Boost are now available in new plain or 49p PMP 250 ml cans, and plain or 79p PMP 500ml PET bottles and there is also 500ml energy and sugar free 500ml PMP cans.

“Cherry Burst is the latest new product from Boost Drinks, giving independent retailers the chance to capitalise on the increasing popularity of the flavoured energy drinks category.”

The next year will see the brand involved in many more consumer promotions, merchandising sweeps and retailer competitions. And it will run its biggest-ever nationwide sampling campaign, targeting students.

Boost Cherry-1 250ml pmp June 15It will also run a trade competition, called Grab a Grand designed to help retailers get the best out of energy drinks as a category and benefit from what the company says is Boost’s “fantastic profit margins”, as well as a consumer campaign called Bad Things Happen When You’re Tired.

The firm says one of its newest customers in Scotland illustrates the benefits independent and symbol retailers get from the brand.

Tahir Amin’s Day-Today Express store in Moodiesburn, near Glasgow,s is a relatively new business.

It has found one of its biggest successes is soft drinks, especially Boost. After Irn Bru and Coke, Boost is his best-performing brand. The £1 price-marked one-litre Original PET bottle is the best seller. He also stocks the 250ml and 500ml Original and Sugar Free cans and Boost’s Mixed Berry Sport price-marked at 50p. “The deals available to the trade are really strong, it also delivers great margins, and because it offers the consumer great taste and value too, it sells through in high volumes, making it very worthwhile all round,” he said.