THE whole UK grocery market is in decline for the first time since Kantar Worldpanel began its records in 1994. Sales are down 0.2% year on year.
Fraser McKevitt, head of retail and consumer insight, said: “An average basket of everyday goods now costs 0.4% less than it did this time last year. Price deflation is forecast to continue well into 2015.”
The discounters continue to thrive with Aldi‘s sales 25.5% higher. Lidl is up 16.8%.
The big four are struggling. Asda’s market share is steady at 17.2% while Sainsbury’s and Morrisons have both declined in share compared to last year.with sales down 2.5% and 3.3% respectively. Tesco’s sales are down by 3.7% although the rate at which it is losing market share has slowed.