CHRISTMAS is a time when some keen cooks make their own desserts, including traditional fare like pudding, yule logs and trifle.
For others, however, frozen desserts can offer simple, suitable options.
“Retailers can help promote their frozen desserts by keeping up-to-date with the latest calendar events,” said Bernard Maher, commercial manager for Coppenrath & Wiese.
“By focusing ranges around these key family occasions and keeping abreast of the
offers and promotions that are available to them, retailers can really make the most of
increasing their sales opportunities. It’s also important to keep staff updated with promotions and offers in-store too.”
Noel Clarke, brand building director for ice cream at Unilever, takes a similar view, seeing untapped potential around frozen treats at Christmas.
“It’s easy to overlook the massive impact that ice cream can have on sales throughout the colder months,” he said.
“We aim to grow ice cream occasions, invigorate the category and revive interest outside of the core ice cream season with continued marketing investment and NPD.”
Among the company’s new lines is Carte D’Or Cinnamon Biscuit, which features spiced cinnamon ice cream and crunchy biscuit pieces. It is available in a 900ml tub format with an RRP of £3.49.
Two more festive additions are Ben & Jerry’s Minter Wonderland (mint choc chip) and Joy to the Swirled (smooth caramel and chocolate fudge in vanilla ice cream). RRP for each is £4.99.