DRINKS firm CWF has launched three-litre bag in box packs of its British wine range Straw Hat. Boxes are available in the red, white and rosé varieties. The firm describes the new lines as perfect for parties and get-togethers.
CWF also expects Italian sparkling wine Prosecco to continue to grow. It says its Prosecco di Valdobbiadene Superiore DOCG and Prosecco Treviso Spumante DOC from Casa Gheller both provide good options for girlie nights or dinners for two.
• Michelle Raworth, brand manager for Lambrini at Halewood International says the big night in continues to be the basis for Lambrini’s campaigns, including last Christmas, when ads showing fun-loving women enjoying Lambrini at home reached an estimated 4.9m women between 21 and 55 years old.
Halewood has recently launched Lambrini Strawberry and Luci by Lambrini. Luci by Lambrini is a light variant with an ABV of 3.5% which contains 29 calories per 125ml serving.
