FOR students looking for a hangover cure, white van men and women looking for a pre-work boost, and weekday workers buying a weekend treat, cooked breakfasts and bacon rolls are classic morning meals.
Bake-off products firm Country Choice says that around one in five consumers eat breakfast away from home, and one in 10 do it at least once a week. Among those who do, around 40% have a cooked breakfast, while around 30% opt for a hot roll.
The firm says retailers who can meet those consumer needs should shout about it. Breakfast products should be positioned at the front of store or the availability of the products should be highlighted in some other way to make sure that consumers know where they can get their bacon bap. Dual merchandising, where breakfast products are featured both in their regular fixtures and in the food-to-go area, can also help, it reckons. And round-pound deals, especially on breakfast meal deals, which attract consumer attention and speed up the purchasing process, can also aid sales.
• Sauce manufacturer Heinz says sales of some classic breakfast foods, like bacon, are booming. And it reckons retailers can add some extra profit on top by ensuring that well-known and big-selling brands of breakfast accompaniments, like its sauces and beans, are given suitable displays.
It says well-known brands attract shoppers to the shelves. And it suggests cross promoting HP Sauce with bacon, as components of a classic bacon sandwich.