TWO Perthshire farming families dedicated to producing top quality cattle – the McGowans of Incheoch Farms in Glenisla and the Flemings of Aberbothrie farms near Alyth – took star roles as part of a new Scotch Beef marketing campaign launched earlier this year by Quality Meat Scotland.
The campaign aimed to reach around 5.3 million consumers in the target audience for the Scotch Beef brand which is underpinned by strong traceability and quality assurance. To be described as Scotch Beef, animals must have been born, reared and slaughtered in Scotland.
Two different advertising styles were used –“Great Quality of Taste” adverts using Scotch Beef images and “Get Behind the Label” adverts involving the two farming families.
The eight-week campaign concentrated on the key UK Scotch Beef markets of Scotland and London.
• Some of the best sausage makers in the business have been rewarded in Scotland’s new Craft Butcher Premium Sausage Awards, supported by Quality Meat Scotland.
The Beef, Tomato and Onion Sausage from Duncan Fraser and Son, a family-run business established in 1911 in Inverness, was named best beef sausage.
And the Pork and Mustard sausage, which is made with Specially Selected Pork, from Robert Watson, of Fife butcher Watsons of Leven, was top pork sausage in the awards programme.