151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company reckons that value for money is equally attractive to retailers and shoppers. “We are continuing to produce high-quality, affordable, household cleaning products for the retail sector,” said managing director Richard Shonn. “Offering items that are as effective as, if not better than, the market leaders is crucial. As retailers and consumers alike continue to seek competitive, price-pointed cleaning sprays and wipes, the Duzzit range looks set to gain in popularity.”
As the recession continues, he maintains that brands such as Duzzit are poised to clean up. “With continuing uncertainty around the UK economy, the discount sector stands in a firm position. Families are keeping a close eye on expenditure, so there’s demand for high quality at an affordable price. I believe the sector will continue to grow and outperform the wider market – with strong sales and high demand.”
