The British Soft Drinks Association has hit back at calls to limit energy drinks consumption by young people.
A report on energy drinks published by academics and activists in the Food Research Collaboration said UK policy makers must “act against excessive energy drinks consumption by children and young people” after European studies had linked energy drink consumption to headaches, stomach aches and sleeping problems, and energy drink-linked emergency department visits doubled between 2007 and 2011 in the USA.
But BDSA director general Gavin Partington, said: “The latest review by the European Food Safety Authority in 2015 confirms that energy drinks are safe and make up a very small part of the caffeine intake of adolescents and a negligible amount amongst children.
“Energy drinks producers provide caffeine content on all labelling and market their products responsibly by recommending consumption in moderation and not promoting these drinks to children.”